The following is taken from an email I received today. In my ignorance, it simply hadn't occured to me how important the written card descriptions can be for some customers, and it will certainly influence what information we include in future.
"I would just like to thank you for the descriptions of your cards and gift wrap. My wife and I are both totally blind so really appreciate any details given. We have speech on our computer so we are able to browse at our leisure."
About Me
- www.orchardcards.co.uk
- I'm 39, happily married and mother of Kate (5 years old) and Charlie (3 years). I trained and worked in finance for 16 years, but set up orchardcards.co.uk in April 2006 because I couldn't easily buy tasteful and unsentimental cards in my local town - I used to visit John Lewis (an hour away) every few months and stock up on about 20 at a time, and I figured there must be others out there like me who would like to buy nice cards by mail order. The other members of the Orchardcards.co.uk team are my husband Richard and colleague Becky Pass
